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Tough Enough to Wear Pink

Did you know?

Forty percent of women in our community (our wives, daughters, mothers and friends) have not received a screening mammogram in the last two years. Walla Walla County has one of the highest rates of late-stage breast cancer diagnoses in the State.

On September 1, we’ll come together to change those statistics. We’ll raise awareness for early detection. We’ll pack the stands in a sea of pink. We’ll honor survivors and their families. And together, we’ll raise crucial funds for Providence St. Mary Foundation to support local breast cancer patients!

Order your rodeo tickets online now »  
View Corporate Partnership Details »  

This year, the Walla Walla Frontier Days is excited to partner with Providence St. Mary Foundation to bring Tough Enough to Wear Pink to Friday night’s local rodeo.

PRCA rodeos across the nation have been hosting Official Tough Enough to Wear Pink nights over the last decade, raising more than $20 million in the fight against breast cancer.

This year, Providence St. Mary Foundation is excited to partner with the Walla Walla Frontier Days to bring Tough Enough to Wear Pink to Friday night’s local rodeo.

Have fun while helping others

During the rodeo, cowboys and cowgirls will take to the arena in pink shirts to show their support for breast cancer awareness. Pink apparel and merchandise will be on sale, a special giveaway is planned for the first 500 people to pack the stands and spectators are encouraged to wear pink.

A portion of the funds raised will benefit Providence St. Mary Foundation to provide free screening mammograms for local women who cannot afford them and to provide assistance to breast cancer patients for a wide range of needs that are not usually covered by insurance such as travel expenses, wigs, medications and items for symptom control. Funds also are used to advance breast cancer treatment.

Rodeo tickets can be purchased at the Walla Walla Frontier Days Office or online here.

Party like a VIP

Limited tickets are on sale for a Pink VIP package, which entitles you to a Frontier Days VIP Corral Pass, rodeo ticket (includes gate admission), a catered dinner from El Sombrero, two beverages and a special meet-and -greet throughout the evening with PRCA Rodeo Professionals and Troy the Wild Child Lerwell, the rodeo clown. After the rodeo, dance the night away to Old Dominion at the Columbia REA midway stage.

VIP Tickets are $150 each, with proceeds to benefit Providence St. Mary Foundation. Each ticket makes two mammograms available to local women in need. Call (509) 897-2071 to purchase your VIP Tickets.

Corporate Partnerships

We invite you to partner with us on a special sponsorship: a unique opportunity to join us in the fight against breast cancer with a sponsorship of $500, $1,000 or $2,500. To thank you for your partnership, we’ll provide some recognition opportunities and benefits at Tough Enough to Wear Pink Night.

If you would like to sponsor at an additional leadership amount, please let us know and we can customize an opportunity for you.

Thanks to Our Sponsors:

Gold Sponsor

Garrett Electric - Walla Walla, WA

Garrett Electric

Park Manor Rehabilitation Center - Walla Walla, WA

Park Manor Rehabilitation Center

Dates Offered:

September 01, 2017 Friday 05:00 PM – 11:00 PM

Walla Walla County Fairgrounds
363 Orchard St.
Walla Walla, WA 99362
  • VIP Party Corral opens at 5 p.m.
  • Rodeo begins at 7 p.m.


Lindsey Oldridge, Development Manager & Events Contact
(509) 897-2071